The framework below originated from my consulting work but the ideas in the four components come to a large extent from the CIIM MBA lectures of professor Gordon Mandry to whom I owe many thanks.

Your comments, opinions and discussions will help us to evaluate the concept and enrich it to reach its aim of providing a useful tool for analysing markets.

Such an analysis may have two purposes:

First, it may establish the attractiveness of a particular market, say for a gourmet restaurant in the food industry.
Second and equally important, it will guide a new entrant as to whether it is possible and how best to modify his/her product/strategy in the light of the analysis.








You are invited to offer your comments and opinions that will be more than welcome.


About the author: Panikos Sardos is the Managing Director of P&E Sardos Business Solutions Int., a management consulting firm that offers advisory services, coaching and training. You are welcome to communicate with us by email: or telephone: +357 99640912, +357 24400884,