Technology has proven invaluable in the fight against the coronavirus but equally invaluable have proven to be the ethos and heroics that people manifested in the progression of this crisis.

The human factor transcended its physical capabilities taking control and leadership of the criticality of the situation. This, in my opinion, is largely owed to the fact that humans alone possess emotions. For it is these emotions that when combined with intelligence, rational or otherwise, generate the genius or the extraordinary that we have all witnessed and admired.


If humans can play such a positively deciding role in conditions of crisis, why not recreate those similar conditions to generate similar human behaviours at the workplace and society in our days of normality?

Contrary, if, in the name of technological efficiency, we allow people to be constantly marginalized, the less they will develop their capacity to play this high role. For, though efficiency comes from technology and algorithms, stamina and creativity can only come from humans.


The creative power of humans, as most will acknowledge, is important for the top jobs, but less so for the jobs at the lower levels where efficiency is what most people are after. And here lies the challenge we face; we cannot create enough jobs at the top to justify the employment of a great number of humans, nor do we seem to be able to rethink more creatively the lower level jobs to justify that humans will be the ones that can best perform them.


A firm’s function is not limited only to producing goods for the needs of society. It has a second equally important function to give back to society the means for its [...]