Internationalization_Process2

Summary (extracts): CIIM Project summary211215-pdf

Here we offer the reader a glimpse of the work we did to assist a company with its internationalizing endeavours. The executive summary and the conclusion of the original work are presented unabbreviated, but the study’s other content is mostly presented in charts that show the results of some of the most important aspects of the research topics: Country selection, Situational analysis, How global is the customer, Competitive analysis, Strategy including Internationalization strategy, and Implementation of strategy.

Full text: CIIM Project full text (for those with a keener interest in the subject)