Our Articles & Ideas

January 2019

Stop Bureaucracy: it is not a blessing, it’s a disease

Stop treating bureaucracy as protection. It is a disease that is softly and steadily killing your company by its tediousness and its imprisoning of the human factor.

Widespread, lengthy procedures with multiple levels of checking [...]

December 2018

Building a business culture: Why it matters

Culture is not soft talk. It is a strategic tool. Beyond good climate and relationships, it should be made to promote the business and its goals.

Culture directs in some unobtrusive and continuous way the [...]

Ten tips on how to listen to customers

Listening to the customer is a critical part in making a company’s strategic marketing. Companies exist because of their customers whom they must keep satisfied by translating their wants and needs into designs of [...]

A utility-based approach to behavior

People’s behavior can be categorized according to the utility factor that represents them.

The utility factor is the extent to which their behavior is governed by what they give or take and varies between two [...]

November 2018

No decision is no escape

A company should catch free riders early and make them accountable if it doesn’t want to find itself in the doldrums.

Some CEOs and top executives hide behind inaction and refrain from making decisions that [...]

Leadership in shambles – An interview with the company’s CEO

A couple of weeks ago, I was asked to offer advice to a company that was doing poorly in its revenues and profits.

We sat with the owner CEO to discuss the company’s state of [...]