Our Ideas in Articles

July 2020

What is Strategy?

Strategy is how to win! Win what? a battle or the war?

How to win a battle, in business markets, is well written about and is for most clear. Less clear and less dealt with, [...]

June 2020

Is Strategy a Wrong Concept for many Businesses and ‘Fit’ a better concept?

If the prime aim of businesses were to beat competitors, the word strategy and its concept would have been very appropriate. But is it? Is a business declared prime goal to beat competitors or [...]

April 2020

In today’s technological world, do firms need people?

Technology has proven invaluable in the fight against the coronavirus but equally invaluable have proven to be the ethos and heroics that people manifested in the progression of this crisis.

The human factor transcended its [...]

March 2020

The coronavirus awakens a new management mentality

What we thought as not relating to us, as happening in someone else’s backyard, all of a sudden, the coronavirus monster appeared front and centre before our eyes and scared us away from our [...]

Urgency: an ally or a foe?

Oftentimes, we hear that managers are advised to create urgency around the situation they face for the purpose of tackling it more effectively.

Is this conception of urgency a fallacy or is there some truth [...]

November 2019

A one-page Market Analysis Framework


The framework below originated from my consulting work but the ideas in the four components come to a large extent from the CIIM MBA lectures of professor Gordon Mandry to whom I owe many [...]