What we thought as not relating to us, as happening in someone else’s backyard, all of a sudden, the coronavirus monster appeared front and centre before our eyes and scared us away from our comfortable normality. Then, we soon realized that no man or woman, no community, no race, no religion, no nation could claim any credentials that would buy them a more favoured treatment or put them in a less precarious position.
As the crisis unfolds and we sense the threat to us and the businesses to be very real, we feel the need to reflect on what is happening placing it in the context of the way we manage and run our businesses given that, especially in recent times, some harsh criticism was directed at businesses and their management.
Our current management, for example, has been criticized for being egotistically short-termist, for not caring for important stakeholders, for not respecting enough the environment and sustainability. The capital system finds itself open to question for allowing top managers to amass the wealth of the business-to-consumer cycle without due regard to the other stakeholders jeopardising in this way the cohesion of the community.
But it is to this cohesion of the community that we turn our attention in moments of crisis. And the questions suddenly right in front of us become graphically clearer and more pressing:
Are our businesses in normal times paying enough attention to the cohesion and strength of the community and society?
Cannot business care together for itself and its community?
Wouldn’t it be that an improved community will in the long term have beneficial effects on the business?
Have our businesses been somewhat blinded by the short-term logic failing to see, develop, and exploit [...]